graypants

newsweek.

graypants has been featured in newsweek! check out their slideshow of the most innovative green designs.

“it’s not enough merely to make a product that helps the planet by being less wasteful. a really green design has to be propaganda for the whole idea of greenness itself. consumers need to be sold on a future of more cautious consumption and that’s where daring design comes in: an object that draws attention to itself as new and exciting also draws attention to the fabulous green principles behind it. it’s what all the objects in this gallery can do.”